GTC TRADE SHOW
The GTC (Global Traffic Conference) is a trade show organised in China by Beluga Global, with the support of the Baijing (白鲸出海) platform. It runs twice a year: in Shenzhen in April and in Shanghai in November. It brings together companies specialising in the technologies, apps, platforms and solutions that support the distribution, monetisation and growth of digital content internationally.
GTC is today one of the leading Chinese events dedicated to the app economy, digital entertainment, streaming platforms, gaming, artificial intelligence and new content distribution models. Every year it brings together professionals from around the world to share the latest market trends and build international partnerships.
At the 2025 edition of GTC in Shanghai, Guillaume Sanjorge was named among the jury members of the Beluga Pioneer Award and also received an honorary certificate as “Global Traffic Conference Promotion Ambassador”.
DOCUMENTARY
Inside the Global Traffic Conference
Duanju News followed GTC in Shenzhen, where Chinese industry professionals discuss the rise of duanju, the micro-drama format built for smartphones.
English subtitles available